The only thing that has changed since the day the modem was born, are the fancy aluminium laptop cases, fast internet connection and even faster clients.

Marketing concepts have not changed one bit either. What has changed are the mediums on how we show off our goodies.

And the client? How have they changed?

Not much, they are pretty much the same, but slightly hungrier, and more mistrusting. This is why you need to resonate to their needs and concerns.

People still exist who have desires, needs, and wants, and are hungry to buy or invest in new things to make their life better somehow.

What has changed, I can assure you, is the complication of marketing.

The reason behind this difficulty is the overwhelming access to global markets, the widespread social media, and lastly, the marketing resources out there, which can be very intimidating and daunting to understand.

It can be incredibly intimidating to market products or a company, not because we are not sure what to market, but mainly because the fear of failure is behind it all, purely because we do not understand enough.

This fear of failure not only compromises our integrity and knocks our confidence, but it has a tangible impact on our budgets.

This fear will bring about emotional attachment to our product, adverts or marketing means. And that is where we fail.

However, what if we were to step away from the marketing monster and approach it from a different angle?

Let’s propose that the advert you are about to launch has only one emotional aspect, and that is one of your clients. To do this, let’s assume you have no emotional attachment at all.

Your focus is purely on how your advert, brand or website will alter the mood of the client. Not yours!

When supporting clients and customers, the emotional attachment they have on their websites, product branding, packaging or even the adverts, it frighteningly unhealthy.

Most times, this emotional attachment comes in the form of not willing to budge on change which compromises the most critical needs of the buyer.

So, in all fairness, the reason you probably suck at digital marketing is not entirely your fault, you’re probably just scared and way too attached.

Read on and I will explain more…