In the digital age, content is king. But let’s face it: writing content that resonates with both humans and search engines can feel like juggling flaming torches while riding a unicycle.

But what if it’s not difficult to do?

There are 6 key features to ensuring your content, article or product gets maximum bang for buck.

1. Writing quality content

First things first: write for humans. That means creating engaging, relatable, reliable, and valuable content. Use a friendly tone and clear language—think of it like having a conversation where you are engaging with your reader.

• For Humans: Quality content that is engaging, clear, and valuable makes it easier for readers to connect with your message. Good writing helps retain readers, encourages them to engage with your content, and increases the likelihood of them sharing it.

• For Search Engines: While search engines don’t read content like humans, they assess the relevance and quality of your content based on factors such as keyword usage, structure, and user engagement metrics. High-quality content is more likely to be favored by search engines and ranked higher in search results.

Sign in to your SLURP account to read more.

2. Sprinkle Keywords

Second part. Sprinkle in some SEO magic with relevant keywords, but don’t overstuff like a Thanksgiving turkey. Balance is key!

• For Humans: Keywords should be naturally integrated into your content to avoid disrupting the flow or readability. When done right, they help readers find content relevant to their interests or needs.

• For Search Engines: Keywords are crucial for search engines to understand what your page is about. By incorporating relevant keywords, you help search engines index your content appropriately. However, keyword stuffing (overuse of keywords) can lead to poor readability and penalties from search engines.

Sign in to your SLURP account to read more.

3. Strong READABILITY

Readability refers to how easily your content can be read and understood by your audience. To ensure your writing is clear and accessible, you can use the Flesch-Kincaid Readability Test. SLURP has a built-in tool that helps you create content that is easy for your users to read and comprehend.

• For Humans: Readability ensures that your content is easy to read and understand. Tools like the Flesch-Kincaid Readability Test assess factors such as sentence length and word complexity, helping you adjust your writing for clarity. High readability keeps readers engaged and reduces bounce rates.

• For Search Engines: Search engines consider user experience signals like time spent on a page and bounce rates. Content that is easy to read and understand can improve these metrics, signalling to search engines that your content is valuable and relevant.

Sign in to your SLURP account to read more.

4. Meta Descriptions

Think of a meta description as a summary or teaser that appears under the title of a webpage in search engine results. It’s like the blurb you’d find on the back of a book—meant to give you a quick idea of what the page is about before you decide to click on it.

• For Humans: A well-written meta description provides a summary of what users can expect from the page. It helps users decide whether to click on your link in search results by giving them a preview of the content.

• For Search Engines: Meta descriptions don’t directly impact rankings, but they can influence click-through rates (CTR). A compelling meta description can attract more clicks, indirectly boosting your page’s ranking by increasing its engagement metrics.

Read up on “What exactly does Metadata mean?”

Sign in to your SLURP account to read more.

5. Add a Featured Image and using ALT text

Including a featured image in your article is crucial, as it helps readers connect with the content they are about to read. While the image doesn’t have to be perfectly aligned with the topic, choosing relevant, attractive, and eye-catching images can significantly enhance your article. However, no matter how great your image is, its full potential can be realized with a few tricks. and that is taking advantage of the “alt text” Tag

• For Humans: Featured images make your content visually appealing and can help illustrate key points. They enhance the overall reading experience and make your content more engaging.

• For Search Engines: Alt text (alternative text) describes the content of images, which helps search engines understand the context and relevance of the images. This can improve your SEO by providing additional information for search indexing and helping with image search results. Alt text also improves accessibility for visually impaired users.

Sign in to your SLURP account to read more.

6. Add Content Images and using ALT text

Adding images to your article can make it visually appealing and engaging. However, there’s a key technique to maximize the benefits of these images: using alt text. Alt text, or alternative text, not only describes the content of your images but also helps boost your article’s visibility. By incorporating relevant keywords and meta descriptions into the alt text, you assist search engines in understanding what your content is about, which can enhance your SEO efforts.

• For Humans: Including relevant images within your content can break up text and make it more visually appealing, improving readability and user engagement.

• For Search Engines: Alt text for content images plays a crucial role in SEO by allowing search engines to index images effectively. Properly written alt text with relevant keywords helps search engines understand the content of the images and can improve your page’s visibility in both web and image search results.

Is that it?

Pretty much, the 6 keys are the guidelines to help not only humans to understand, but also helps search engines better understand what your content is about.

The rest just takes out the box thinking, and being diligent with your content.

To learn more, you can check out The SLURP Digital Marketing Course. If you have an account, access is free.

Sign in to your SLURP account to read more.